Our vision, mission, values
and the story behind our logo
WHY WE'RE HERE
We believe that this decade is THE decade in which significant progress must be made to slow climate disruption and begin to reverse global warming.
We believe that everyone has a part to play so we focus on answering the question, "I'm just one person, what can I possibly do to make a difference?". ​
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We believe that collaboration is the key to dramatically reduce our reliance on fossil fuel use, and we share best practices, resources, and solutions across all nine counties and the 7.8 million people who call the Bay Area their home.
"To go fast, go alone. To go far, go together."
OK, now do both.
Vision - Mission - Values
OUR VISION
We see a future where the San Francisco Bay Area has made a world of difference for future generations through concerted citizen action, strategic business leadership, and proactive government engagement, and achieved essential 2030 climate goals that will slow climate disruption and help reverse global warming.
OUR MISSION
Act Now Bay Area connects Business, Community, and Government to the climate solution resources needed to dramatically reduce our reliance on fossil fuels and achieve ambitious 2030 greenhouse gas reduction goals in energy, transportation, and buildings.
OUR VALUES
We’re focused.
We address the sectors that contribute the most greenhouse gas emissions.
We're rational.
We are guided by the latest science: the science of climate disruption, the science of climate impacts, and the science of climate solutions. Period.
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We’re collaborators.
We work with partners to amplify the great work being done, making connections to
existing programs and resources, so that no one has to start alone or from scratch.
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We’re allies.
We prioritize frontline communities and workers in the transition to an equitable fossil-
free future, embracing diversity and building trusted partnerships, so that no one and
no community is left behind.
We’re curious.
We ask questions, like "What do you need?" and “How can we help?”, constantly
learning, iterating, and curating solutions with the latest science and technology.
We’re pragmatic.
We promote solutions that are politically and technologically feasible, are cost-
effective, and scalable, and that address the needs and priorities of residents,
businesses, and policy-makers.
We need to go far and fast.
Collaboration is the key to doing both and people are at the center of any effort.
Our logo represents that. ​
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We're committed to working across sectors,
making the connections that help everyone
take the climate actions that work for them.​​
About our logo
We don't believe that we live & work in isolation. We see the intersection where people, ideas, and lives overlap; where community, business, and government can and must work together.
If ever time was of the essence, it is now.
If ever a region could meet the challenge, it's the Bay Area.
Together, the Bay Area can make a world of difference.
JOIN THE REGIONAL 2030 CLIMATE CHALLENGE